In our recent webinar, Terry Pearl, CEO of 360 Group, alongside her esteemed colleague Lana Sanderson, unveiled the firm's deep-seated expertise in nonprofit fundraising and strategic planning. This session, rich in insights and strategies, pivoted around the crucial concept of succession planning for nonprofit organizations.

In an era where digital innovation shapes the landscape, nonprofits stand on the brink of unprecedented fundraising success. Our recent exploration into the synergy between development/fundraising and marketing/communications teams has unveiled strategies that promise to revolutionize nonprofit engagement and support.


Engagement Strategies by Terry Pearl:

Simplifying the Call to Action: Encourage board members to move donors up the continuum without directly asking for donations. Identifying and Communicating Connections: Help board members articulate their connection to the organization and serve as effective ambassadors. Becoming Student Stewards: Teach board members to express gratitude, share their stories, and identify potential new supporters.